Sustainability And High-End Customization Go Hand In Hand, Aochuan Packaging Reshaps The Beauty Packaging Industry Value Chain
Driven by the "dual carbon" target, the beauty packaging industry is accelerating its transformation towards green and high-end. Aochuan Packaging, with its full range customization capabilities, has recently launched a dual route solution of "environmentally friendly materials+luxurious craftsmanship", covering core product lines such as air cushion boxes, skincare bottles and cans, metal protective covers, etc., providing brands with full cycle services from conceptual design to sustainable production.
In the field of sustainable development, brands have launched three major innovative directions:
Material Innovation: Developed 100% recyclable PCR plastic for skincare bottles and cans, with the bottle body using "seamless welding without glue" technology, increasing the recycling rate to 95%; The outer shell of the air cushion box is made of bamboo fiber composite material, which reduces weight by 20% while maintaining compressive strength, and shortens the degradation cycle to one-third of traditional plastics;
Process upgrade: The metal protective cover adopts vacuum ion plating (PVD) instead of traditional electroplating process, reducing energy consumption by 40% and without wastewater pollution. The surface can present satin, brushed, antique copper and other textures, creating a "inheritable luxury packaging" for high-end lip makeup;
Circular design: The packaging of eye cosmetics has pioneered the "modular replacement core" structure, allowing consumers to purchase the inner core separately for replacement after use. The outer box has a reuse rate of over 80%, and a cooperative brand has reduced packaging costs by 15% through this. At the same time, it has won the "Annual Sustainable Design Award".
High end customization does not mean high carbon emissions. We innovate in materials science and technology to make environmental protection and luxury compatible, "said the brand CEO." For example, the amber skincare bottle customized for a natural skincare brand is printed with recycled glass and plant ink. The bottle's curve is inspired by the texture of pebbles, which not only conforms to the brand's' naturalistic 'tone, but also reduces its carbon footprint by 62%
It is worth noting that the "sustainable high-end customization" mode of Aochuan Packaging has attracted the cooperation of many international groups. Its customized "zero plastic eye shadow and powder blusher box" uses the combination of pulp molded inner support+aluminum outer frame, passes the FSC certification and carbon footprint certification, and becomes a "green passport" to the European market. At present, the brand is launching the "Packaging Carbon Neutrality Plan", promising to achieve traceable carbon footprints for all customized products by 2025.
