The beauty packaging industry welcomes a dual upgrade of "precision protection+high-end aesthetics" - Aochuang packaging leads a new trend of integrating functionality and design sense
With the increasing demand of consumers for portability, safety, and visual experience of beauty products, packaging, as the "second soul of products," has become the focus of industry innovation. Recently, Aochuang Packaging, which focuses on high-quality beauty packaging solutions, has launched a "protection+aesthetics" dual optimization customized solution for core categories such as air cushion boxes, eye cosmetics packaging, and powder compression boxes, redefining the value of beauty packaging with patented technology and creative design.
At the level of functional innovation, Aochuang Packaging directly addresses industry pain points:
Customization of air cushion box: develop the patented technology of "micro pressure lock fresh interior chamber", improve the air tightness of foundation make-up to 98% through the design of sealing air pressure valve, effectively delay the oxidation and deterioration of powder, and support the magnetic suction opening and closing, weight balance design, and improve the comfort of single hand holding by 30%;
Eye cosmetics packaging: for precision products such as eyeliner pens and eye black, a "seismic suspension pen warehouse" structure is launched, with a built-in silicone buffer layer. After a 1.5m drop test, there is no damage. A miniature mirror or LED fill light can be integrated at the pen cap to meet the needs of outdoor makeup scenes;
Powder compression box: It is made of food grade PETG material. The internal partition can be flexibly adjusted according to the size of powder and powder blusher. It is equipped with a "humidity control chip" to monitor and maintain the internal dry environment in real time, especially suitable for mineral powder and makeup powder products with high added value.
"We have observed that consumers attach equal importance to the 'sense of ritual when opening the product' and the 'sense of security in the use process'." The director of packaging research and development of Aochuan pointed out that "for example, the metal protective sleeve lip makeup package customized for a brand, the outer layer is made of 316L stainless steel relief process, and the inner layer is embedded with a magnetic suction anti drop buckle, which not only shows the luxury quality, but also solves the problem of traditional lipstick cover falling off easily. The complaint rate after the product is launched has dropped to 0.1%. ''
Industry data shows that beauty products with functional innovative packaging have an average 18% increase in user repurchase rate, while packaging with unique design language is more likely to trigger social communication. At present, Aochuang Packaging has provided customized services for 200+beauty brands. The "Star Track" themed eye shadow and powder blusher box designed by Aochuang Packaging have become popular card punching items for consumers in the current generation due to the gradual electroplating process and magnetic absorption hierarchical structure.
