When Packaging Becomes A Beauty Work Of Art - Aochuan Packaging Reshapes The Custom Benchmark Of Lipstick, Eye Shadow Box And Foundation Make-Up Box With Ingenious Technology
In the current fiercely competitive beauty industry, refined innovation in packaging has become the key to brand breakthrough. With 20 years of industry experience, Aochuang Packaging has recently launched a series of programs called "Artistic Customization of Beauty Packaging". With lipstick, eye shadow box and foundation make-up box as the core categories, it has upgraded the packaging to a "touchable brand story carrier".
The customized solution released this time breaks through the traditional packaging boundaries in three dimensions:
Material Revolution: Rejecting the monotony of plastic shells and introducing diverse materials such as environmentally friendly pulp molding, acrylic crystal materials, and recycled metals. For example, the lipstick tube body customized for a certain brand adopts a "liquid metal fluid texture" coating, which refracts light to present different colors, combining environmental protection and futurism;
Structural innovation: for the vulnerable points of the eye shadow box, the patented technology of "suspension seismic inner support" was developed, and the damage rate was reduced to below 0.3% through the air buffer layer design; The foundation make-up box is the first "magnetic layered storage" structure. powder and puff are stored in different areas, which is more convenient to use;
Cultural empowerment: support personalized design such as "China-Chic pattern customization" and "regional cultural elements implantation". Recently, the "Dunhuang Flying Sky" themed eye shadow plate customized for a local brand has been sold more than 100000 units in the first month of listing, becoming a phenomenal product.
Data shows that 65% of Aochuang Packaging's customized customers are emerging brands, and their social media sharing rate for customized packaging products is 40% higher than that of general packaging, with a 23% increase in consumer repurchase rate. We are not selling packaging, but creating a 'talking product business card' for the brand
